Service Business, marketing strategy
The concept of product and services should be seen as a bundle of activities between the core service and product support services, to be able to generate a total of offering an optimal, so as to meet the needs, desires and expectations of consumers. By developing support services in a service product will have a competitive advantage as a weapon to survive.
In addition service providers can choose alternative service product strategy is: do market penetration, market development, product development services and verified. Which strategy is chosen depends on the situation of each company. For service providers who will have to utilize technology to diversify and innovate, so as to produce services that can provide solutions for customers.
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