Service Business, marketing strategy
The concept of product and services should be seen as a bundle of activities between the core service and product support services, to be able to generate a total of offering an optimal, so as to meet the needs, desires and expectations of consumers. By developing support services in a service product will have a competitive advantage as a weapon to survive.
In addition service providers can choose alternative service product strategy is: do market penetration, market development, product development services and verified. Which strategy is chosen depends on the situation of each company. For service providers who will have to utilize technology to diversify and innovate, so as to produce services that can provide solutions for customers.
Sale Price Strategy
Pricing of service products must be seen from the perspective of consumers and markets, namely by looking at the 3 (three) components that may be a consideration of cost, value and competition. Determination of service products can be associated with the concept of net value, the greater the perceived benefits than costs incurred will be assessed as positive consumer value.
There are 3 (three) important factors to consider in pricing that is competitive, the elasticity and cost structure. Service providers can choose many alternatives in determining the right price in accordance with product services offered.
Role of marketing promotions for service companies not only provide important information about product and services offered by the company, but also very rewarding to influence and persuade consumers to buy services company over the competition. To conduct this campaign with the optimal service companies can use promotional mix consisting of advertising, Direct Sales (personal selling), sales promotion, PR (public relations), information by word of mouth, Direct Marketing, and publications.
One critical success factor is how the delivery service company products process services can run effectively. Intermediary role in this important decision not only related to channel selection (channel) that is used but also the decisions regarding the selection of the location where the company should operate.
In determining the location there are three important considerations that must be considered a service company that is: the consumer went to service providers, consumers visited by service providers or any mediators (arm) between service providers and consumers. The selection of distribution channels that can be used enterprise services are: sales agents, agent / broker, franchise and purchasing agents.
The success of service providers in the presentation of services is highly dependent on the role of several parties such as employees, consumers and intermediaries. For that the company should be able to build relationships (relationship) is good on the basis of the principle of win-win situation to promote and optimize their performance. Fostering good relations with employees can be done by increasing compensation, reduce conflicts and motivations. With consumer-party service providers should be able to utilize them as a co-production without burdening consumers. Good relationships with the intermediaries can be developed by the division of duties and responsibilities are clear and benefit-sharing.
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