Are You Brand Worthy?
Branding is one hot topic, although it is wildly misunderstood. To make things even ore confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.
While out speaking on branding, the question that I hear most is “How do I know if my business or service is brand material?” With businesses opening left and right, and more and more closing each year, I’m glad there are smart business owners open to understanding the issue.
If you’ve found yourself asking the same thing, don’t worry you’re not alone. Perhaps, this can shed some light. Read more…